In today’s business landscape, a company’s success is often measured by its brand recognition and ability to retain customers. That is why market leaders spend as much money on marketing as they do on maintaining the product cycle. But business promotion isn’t necessarily complicated and expensive. By using a white label card issuing service, you can get a great tool for communicating with your customers without spending time, effort, and resources. Let us tell you more about its advantages.
Increasing the Loyalty Level
According to Statista, more than 62% of customers tend to choose a business that offers them personalised service. This number keeps growing — Sender surveys show that 71% of existing customers intend to choose a competitor if a company stops treating them as individuals and starts treating them like figures in reports.
Branded card issuing is one way to personalise services. You don’t just offer users a piece of plastic or a virtual image with your logo. You provide a convenient payment tool that can be used for everyday payments — not just with your company. Moreover, it can be accompanied by various benefits, such as discounts, cashback, special offers, etc.
Brand Awareness
A loyal customer satisfied with your product, personalised payment instrument, and service can become a brand advocate. According to Brandwatch statistics, they will share your message with 600 friends, acquaintances, relatives, and social media followers. It’s a great help for your marketing department, especially when a huge amount of online advertising causes “banner blindness.”
If you order branding of plastic cards, chances are that hundreds of people will see them every day — in stores, offices, beauty salons, coffee shops, etc. This will imprint your company’s logo in the minds of a huge target audience, making the brand recognisable and talked about.
Customer convenience
Speaking of loyalty, every customer wants to receive products quickly and with minimal effort. If they have to stand in line at a bank branch or communicate with a financial institution representative online to buy goods or order services, they will not feel happy.
Therefore, white label card issuing is the most convenient option for businesses and their target audiences. It allows you to streamline the customer journey and optimise their experience interacting with the company. For example, if a customer needs a new card to order a product from another country, they can order it from your website without having to follow links or search for it on Google. As a bonus, this will improve the level of service and bring you additional positive feedback.
Expert Image
Today, you can order branded card issuing at minimal cost thanks to a unique offer from Wallester. The company cares about all the technical issues, allowing you to focus on marketing work — promoting a new product and distributing payment instruments. It offers favorable pricing plans for large businesses, small companies, and ambitious tech startups alike.
However, in the minds of most people, payment card branding is still the prerogative of market leaders. Therefore, having a financial instrument in the non-banking sector evokes respect from consumers, partners, and competitors. Branded cards create the image of a successful company that knows how to use modern technologies correctly. This unique advantage will remain relevant in the coming years, although people will get used to the personalisation of payment instruments in the future.
Continuous Communication
White label card issuance is often accompanied by the development of a mobile application or the use of a ready-made cloud platform. They are used for account verification, access to loyalty programs, and personal finance management. These software solutions can act as additional communication channels in your marketing strategy.
Custom mobile applications and personalised cloud platforms support branding in the corporate identity of the company with a logo and unique color scheme. In addition, you can use them to share information about current promotions, such as discounts, gifts, sales, sweepstakes, etc. Another advantage is that with this approach, customers will closely associate your brand with financial benefits, which will further strengthen its reputation.
Summing up
Branded card issuing benefits thousands of companies operating in various sectors, including retail, e-commerce, tourism, IT services, non-banking financial services, etc. In today’s environment, when consumers are tired of the huge choice and ubiquitous advertising, they are becoming one of the most effective marketing tools. Branded cards used in a company’s development strategy help build a closed ecosystem, optimising the customer journey and increasing customer loyalty.
Modern technologies greatly simplify white label card issuing, both in virtual and physical formats. Wallester offers convenient turnkey solutions that can be easily integrated into your company’s business model. Various automation tools are available for them, including an open REST API.
