Peel and stick branded products have been a regular feature on most brands merchandise line up and for a number of good reasons as well. They are cheap, and can be used on just about any forehead and are very effective in promoting your brand and engaging the customers.
Custom stickers can be a simple addition to your merch that can make a difference if you are a small business or a global brand. This is why custom stickers should be on your list of merchandise.
1. Cost-Effective and High ROI
The largest benefit of having custom stickers is that they do not cost much to be produced. Stickers are much cheaper to produce as compared to other items such as T-shirts or caps for instance, thus making it easier for any brand, that is big or small, to afford to order the stickers in bulk. Despite their cheap nature stickers are then wise investment because they can be easily shared and get your brand message across in a way that cannot easily be undone.
2. Boosts Brand Visibility and Recognition
Branded stickers are therefore a good way of marketing your product as they are personal. When customers place stickers on laptops, water bottles, or notebooks, they are in fact promoting your company.
Every time someone notices your sticker, it just reminds them of your brand. Compared with ‘time-clicking’ ads like banners, stickers are longer with multiple exposures of brands and build up recognition among people.
3. Encourages User-Generated Content
Custom stickers are one of the simplest forms of organic social media content. Design creative and appealing stickers and ensure the clients take photos with your stickers using a company branded hashtag.
This fosters ownership or community among your followers and at the same time gives you content you can later share on your page. Overall, it may be stated that UGC is beneficial for generating trust since customers are more willing to view realistic images provided by their friends or acquaintances rather than ordered advertisements.
4. Creates a Memorable Brand Experience
Stickers also help make your brand memorable. When a customer gets a sticker along with the order or during the celebration of something unique, it becomes convenient. Stickers are not just a simple product, they are memorable, they are engaging and they are physical. Though very small this addition can add value to the customer-brand interaction, making it seem more deliberate.
5. Easy to Incorporate in Marketing Campaigns
Custom stickers are quite flexible therefore they can fit in the numerous marketing strategies. In any promotion, you could use stickers as promotion tools especially when you are running a product launch, a seasonal promotion or an event.
It can be provided for free or as gifts, incorporated in packs or used to promote sharing on the platforms of social networks. Business cards can even be stickers with QR codes leading to your website or social media accounts for that bridge between offline and online.
6. Appeals to a Broad Audience
Every person in the world loves custom stickers and each age group is a potential customer. They appeal to youthful groups of people who like using stickers in their personalities, but they are also appealing to aged people who may like the branding.
Stickers make it possible to have a product that everyone would want because with stickers, you can either settle on a small logo sticker or a vibrant sticker that has illustrations on it.
7. Encourages Customer Loyalty
Customers you offer custom stickers become appreciated and valued because of the effort put into the stickers. Exclusively designed stickers as incentives for buying products or reaching some points means that only a selected number of people can obtain them.
When a customer gets something which is unique he or she is likely to become a repeat buyer and will recommend other people to buy your brand and thus helping in the formulation of a loyal community around your brand.
8. Eco Friendly Products Are Also Available
It should be noted that at the moment most brands are transitioning to the use of environmentally friendly materials and technologies, and adhesive labels can become a part of them. There is sticker material that is recyclable or biodegradable, through which brands can make merchandise for customers who care about the environment.
Selecting environmentally friendly products might also add to the image of your brand and the attractiveness of your merchandise plan to boot.
Conclusion
Don’t underestimate the power of custom stickers; they are cheap, visible, and versatile to ensure they boost your merch game. For this, they hold immeasurable value for every brand that is seeking the way to reach their audience and create distinctive and engaging experience. Applying custom stickers into the line of your advertised merchandise, you add value to your brand to appeal to customers in an amusing and engaging manner.
